Job Brief:
We are looking for an experienced digital marketing executive to contribute to the planning, implementation, and optimization of digital marketing duties. The digital marketing executive’s responsibilities include promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers & corporate clients.
- Plan and monitor the ongoing company presence on social media (Linkedin, Facebook, TikTok and etc.)
- Launch optimized online adverts through Google Adwords, Facebook, Linkedin, YouTube and etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update websites.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements:
- Marketing or communications related degree.
- Broad experience with SEO and PPC.
- Understanding of digital marketing concepts.
- Knowledge of web analytics tools.
- Content and creative writing skills.
- Excellent communication skills.